Who is GfK?

GfK is a large international research company and is a world leader in tracking sales of durable goods including IT equipment to consumers and businesses. GfK is a long time supporter of the PCA, attending PCA events and presenting about the IT market.

What is sales tracking?

GfK collects the sales figures electronically on a monthly or weekly basis from thousands of retailers and resellers across the UK and more than 70 other countries around the world, for a wide variety of products across many product sectors including IT, consumer electronics, photography, and electrical.

GfK then aggregates all these figures at product item level and makes this data available using a variety of different tools. The data is then used within the industry to monitor a whole raft of different things including market share, pricing trends, channel shifts, and competitor's activity.

Why does GfK want PCA Members to join its Reseller Panel?

In order to represent the Business-to-Business IT Channel properly GfK's Reseller Panel needs to contain a good mix of resellers ranging from very small to very big, specialists to generalists. Unfortunately the small reseller community is changing all the time which means GfK can never stand still and is therefore always interested in opportunities to strengthen the small reseller contingent in its panel.

Eligibility

To qualify for this offer a reseller must be able to submit an electronic sales file on either a monthly or weekly basis containing data on product and if possible service sales. The data must be sufficiently detailed and organised to enable GfK to enter the necessary facts into its' own database.

Rebate Details

The rebate amount is £25, representing a 50% rebate off the PCA "Confidence Assured" membership subscription.

How to Claim the Rebate

Please complete the registration form opposite and submit. A member of the GfK Field Operations team will then contact you to confirm your eligibility and get you added to our Reseller Panel. You will then receive your rebate in one of two ways:

1. If you are also joining the PCA as a new member you will still have to pay your £50 subscription to the PCA, but once GfK confirms you as a GfK panel member the PCA will credit the rebate to your account.
2. If you are an existing PCA member then you will receive your rebate as a discount off your next PCA membership renewal fee, whenever that is due.

Please note: If you commit to supplying your data to GfK and receive the rebate, and then you stop sending GfK the data before the 12 months is up, then GfK will inform the PCA, which will re-charge the £25.

Any Other Benefits?

Once you are a panel member you will be eligible to receive a variety of market information reports from GfK which will keep you up to date on the state of the IT market in the UK and on the state of the UK economy in general. All of these can be emailed to you, but if you want someone from GfK can also visit you to check you are OK with the service you are receiving and deal with any issues that have cropped up. And you can always call someone.

Anonymity

No retailer or reseller big or small wants a supplier or competitor to get a sight of how it is performing, and for this reason GfK guarantees that its' published data cannot be used to identify the names or sales of our data partners. And since GfK works with many of the largest retailers and resellers in the world it knows just how to honour that guarantee. Confidentiality is core to everything that GfK does.

Resellers joining the GfK Reseller Panel are only eligible to receive a maximum 50% rebate off their PCA membership subscription, based on the PCA "Confidence Assured" membership subscription of £50. Resellers responding to other similar offers will not receive an additional rebate.